Why
The purpose of why you are using Ngager must be clear across the entire organization — from leadership to every individual employee.
This should be communicated before launch and followed up continuously afterward.
How & what
It must be clear how and for what purpose each feature should be used.
Example:
If you use the news feed, clearly define:
What should be communicated there
Which types of messages belong in the feed
Disable or phase out parallel channels to avoid confusion and duplicate communication.
Build on what you already have
Leverage existing structures and processes and connect Ngager to them, for example:
Business plan
Marketing plan
HR cycle
This makes Ngager an integrated part of your operations, not a standalone tool.
Ownership
Strategic ownership
There should be one or more people who:
Have strategic ownership
Follow up on usage, impact, and outcomes
Regularly request status updates and insights
Operational ownership
Those who are operationally responsible for Ngager should:
Moderate all features across the platform
Ensure content is current, relevant, and accurate
Involvement
Early participation
Invite both employees and leaders early in the process and allow them to:
Contribute content
Actively participate in communication channels
Ambassadors
Identify and involve ambassadors and internal influencers who:
Help spread the message
Drive engagement before and after launch